Promotional copywriting is about selling. Plain and simple. And it must evoke action that will move a reader along the sales cycle toward placing an order. To do that, the copywriter has to understand the value proposition of the products or services being sold, and he must understand the client's sales process.

Kurt Lynn understands copywriting that sells. He's created and written innumerable direct mail, direct email and catalog promotions for both consumers and business-to-business. He's excellent at creating and writing imaginative offers and he regularly writes promotional materials for print, telephone, Internet, and broadcast advertising.

Kurt also writes copy for the Internet. He regularly writes banner ads, email campaigns, landing pages, and prepares keyword-threaded copywriting for online newsletters. Off the Internet, Kurt has provided the copywriting for hundreds of sales sheets, datasheets, brochures, and signs. You can see samples of his Internet copywriting here. You can examine other samples of his writing through the links in the right-hand column.