We’ve "been there and done that."
We’re
a Toronto-based team of seasoned consultants that,
at one time or another, have been senior
executives involved in managing every aspect of product marketing, advertising, communications,
or internet marketing. Individually
and collectively, we’ve
acquired much experience and expertise in growing businesses – particularly on the unique battlefields of selling and marketing technology products and services.
The founder of the company, Kurt D. Lynn is a well-recognized entrepreneur and product marketing consultant. Kurt has a long track record of senior executive experience and has started and grown successful master-class
companies. For specialized skills, the company relies on a cadre of specialized resources including creative, web and ecommerce development, specialized internet marketing, print production, PR and other resources.
Our focus is on market positioning.
We use a proven methodology to establish your present and
future market position. Then, we provide the product marketing expertise to ensure
that your products, services, customer-facing
processes, and communi-cations all reflect
your intended position. The result is always
a clearer picture of where you need to be which, in turn, improves sales growth.
We’re small. But we've handled
some large tasks for some large companies. Each year we can focus our energy on only a handful of clients.